Business Style

Business Communication involves a particular attention to style. Style includes the use of language, which is dictated by etiquette and affects the tone conveyed.  To help us work with style, we will first take a look at the peanut butter manifesto memo. What did you think of it? Was it rhetorically effective? What was its purpose? Who was the audience? How would you have felt to be the recipient of this document?

Let’s especially consider the language choices he made. What are they?

How does the language use create tone? what is the relationship between language and etiquette?

http://www.wsj.com/articles/SB116379821933826657

Rhetorical Devices

http://literarydevices.net/rhetoric/

http://www.virtualsalt.com/rhetoric.htm

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