Professional Self Portfolio

Due Friday, September  23 @ 11:55pm on T-Square

Submit all deliverables (except the 30 sec elevator pitch) in one document. Label the document as yourlastname_professionalport.docx or .pdf

Remember if you submit the document as a .pdf then you need to be able to read comments (you need adobe).

The 30 sec elevator pitch can be submitted either through youtube, email, or t-square (if it will fit). The pitch only needs to be public long enough for me to grade.

  1. 30 sec Elevator Pitch
  2. 5yr Strategic Plan
  3. Letter of Complaint
  4. Letter of Refusal
  5. Self-Assessment  (self-assessment) (Reading to Help)


Business Conventions and 10 Most Common Grammar Mistakes: Resources


Business Style

Business Communication involves a particular attention to style. Style includes the use of language, which is dictated by etiquette and affects the tone conveyed.  To help us work with style, we will first take a look at the peanut butter manifesto memo. What did you think of it? Was it rhetorically effective? What was its purpose? Who was the audience? How would you have felt to be the recipient of this document?

Let’s especially consider the language choices he made. What are they?

How does the language use create tone? what is the relationship between language and etiquette?

Rhetorical Devices



Today we will be discussing arrangement and workshopping our 30sec elevator pitches.


Using the parts of arrangement we have discussed in class, let’s identify the parts in the greensboro memo on T-Square.

B) We are going to work on two aspects of our 30 second Elevator Pitches.

  1. Breathing and Enunciation

weve all seen at least one movie about flesh-eating zombies taking over my personal favorite is Resident Evil but where do zombies come from and why do they love eating brains so much the word zombie comes from Haitian and New Orleans voodoo origins although its meaning has changed slightly over the years it refers to a human corpse mysteriously reanimated to serve the undead through ancient voodoo and folk-lore traditions shows like the Walking Dead were born in movies shows and literature zombies are often depicted as being created by an infectious virus which is passed on via bites and contact with bodily fluids Harvard psychiatrist Steven Schlozman wrote a fictional medical paper on the zombies presented in Night of the Living Dead and refers to the condition as Ataxic Neurodegenerative Satiety Deficiency Syndrome caused by an infectious agent

2. Staging

We will be performing our 30 sec speeches on a laptop to practice lighting, eye contact, and background.

A background should be interesting with out distracting the viewer.  For example, a viewer does not want to be looking up your nose or staring at your unmade bed.

Building Our Company

Hello All,

Today we will be creating our own company.

1) Building our Company:

Read Chapter 4 and take a look at the links here:




Corporate Culture Example 1

Corporate Culture Example 2

Corporate Culture Example 3

What types of material do we need to develop in order to communicate effectively as a company?

As you design your company, write up a clear style guide to make sure all documents and deliverables are consistent in terms of color, font, and other design issues.


Style Guides:

Visual Branding:

Visual Branding

2) Letters of Complaint: who are we writing to? what do the letters look like?

3) Lastly, let’s take 30 minutes and workshop any documents that we want to get extra feedback on.

Unit 1 Schedule

Sept 6– Draft of 5 yr plan (on T-Square): workshop in class

Sept 8– Draft of Complaint Letter (on T-square): letter sent to audience for response.

Sept 13– Draft of 30 sec Elevator pitch : in-class practice

Sept 15– Feedback/  Response Letter: revise and edit letters for final submission

Sept 22-  In-Class Workshop on Unit 1 deliverables

Sept 23– Unit 1 Due @ 11:55pm on T-Square


Hello All,

Today we will be discussing what makes communication professional.

To begin, we will discuss the Herendi article as well as the two readings from Forbes and Inc.  What is business writing? What happens when it goes wrong? What might we want to keep in mind to prevent it from going wrong?

Let’s ponder this question: Is grass rhetorical?

Some rhetorical principles we will be discussing in relationship to this week’s readings:


Burke’s Pentad

Business Communication


Today we will be discussing what business communication is and the role of persuasion in the workplace.

Why is business communication so bad?

You won’t Land a Job If You Can’t Follow Directions

Business Conventions



  1. House Stuff: I will be taking pictures for my attendance app on my iPad, Tuesday, August 30, 2016.
  2. What is business communication? Let’s find some examples.
  3. What is persuasion? What are the basics of rhetoric?

Screenshot 2016-08-24 17.43.02

Screenshot 2016-08-24 17.27.20

4. How do we give instruction, direct, or ultimately, persuade someone?






Hello LMC 3403,

In this course, we will be not only producing business communication artifacts, but we will also be considering our rhetorical choices. For example, why do we place to, from, subject at the top of a memo? How do we determine our audience? What is business communication?

Every class day I will be posting here about what we will be doing for the day and a reminder of what needs to be done for the next class. Be sure to take a look at the course website regularly to know what will be happening.



For our first day, we will be doing the following:

1) Introductions

2) Syllabus Review

3) Email Writing

Write a professional email following the directions provided in class. You should introduce yourself and provide a brief assessment of your background in business communication (for example, have you done an internship?)

Attach the read the syllabus, fill out and attach the following document to your email: statement-of-understanding (2)