Professional Self Unit

Elevator Pitch
You have 30 seconds to introduce yourself to a future employer, your boss, or a potential new client. You will want to very carefully arrange what you are saying in order to best convey the following: ethos, purpose, narrative, evidence, refutation, and conclusion.

You will be filming this speech on your own and can either act it out with a friend or do a talking head video with your computer.

Strategic Plan
On three pages, you will be composing a strategic plan for your professional self. This plan should be addressed to your company’s CEO. The plan needs to contain the following information: your mission statement, your professional strengths, weaknesses, threats and opportunities, your goals, key performance indicators (how do you know you are being successful), your place in the industry, and your self-marketing plan.

The strategic plan needs to follow business communication conventions, including headers and subheaders. The document needs to be organized and written as a business document not as an essay. Consider why your boss or future boss would ask you to articulate or create a strategic plan.

Strategic Plan Template

Part 1: Letter of Complaint
Audience: An employee at one of my other consulting firms working with GTAA as a client.
Objectives: Write a letter of complaint to the audience, which demonstrates ethos, pathos, logos, organization,  and letter genre conventions.
Individually, you will be composing a letter based on  the following scenario.  Be sure to chose your words carefully.

GTAA is a prominent fixture on campus. Look around campus and identify a location, space, or context in which GTAA operates (can include classroom, student center, stadiums, etc). Go to the space if you can and look around. Consider what problems GTAA faces in those spaces when trying to reach their audience. Write a letter of complaint to your assigned partner detailing a problem you have identified on campus that impacts GTAA. You can write on behalf of GTAA or on behalf of one of their audiences. Remember that all business documents are subject to public scrutiny; be careful about how you talk about the issue. How might a member of GTAA respond to your critique?

  1. The letter should be 1pg.
  2. Follow letter writing conventions expertly.
  3. Have a clearly stated purpose and a sound rhetorical argument.
  4. Addresses correct audience.
  5. Makes use of ethos, pathos, logos.

Submit your letter of complaint to T-Square. I will be distributing your letters to their intended audience.

Part 2: Feedback on Letter of Complaint.
You have received a letter complaining about the company or services.  Read the letter carefully. Consider how you feel as the recipient.

  1. After reading the document once, write feedback to the speaker as a memo below:
    • What is the speaker’s purpose as you interpret it?
    • Is the purpose easy to identify and is it the opening statement of the letter?
    • What has the reader asked you to do?
    • Is it something that you can feasibly do?
    • Do you judge this letter to be an appropriate response to the situation described?
    • Is the letter organized and clear?
    • Has the letter been edited?
    • Is it concise?
    • Does the letter contain the information you need to know as the reader?
    • Does the letter contain the information you need to know to form a response?
  2. Edit and mark their original document for grammatical, mechanical, or organizational errors.

Part 3: Letter of Refusal
After receiving your letter of complaint, your boss has asked you to write a letter responding to the complaint. Write on behalf of your consulting firm, which is representing GTAA as a client. Take care with your language to both be empathetic to the situation and at the same time, denying the request being made. Be sure to respond to their critique with a measured response: what might be altered? what might be difficult or impossible to alter? This empathy requires that you mirror back to the reader what they said to indicate that you heard them and are listening. Be sure to follow refusal letter formatting discussed in class.

Self-Assessment Document

After completing your documents, please fill out this self-assessment appraisal. The self-assessment provides you the means to evaluate your work and participation in the creation of your first major assignment for the course, the Unit 1 deliverables. Some of the areas of the self-assessment might not make sense to fill out, ignore those. Give some deep thought to what you knew starting the project, what you learned, what you did to practice or prepare (i.e. mini assignments maybe), and what choices/decisions you made as you created the deliverables.

self-assessment (assessment form comes from here).

Self-Assessment Information